$8M in sales running my own e-commerce businesses.

Between 2015 and 2025 I built two e-commerce businesses of my own in Chile, Ambient Lounge and Eurofunda, with more than US$8M in sales combined (about CLP 6.5 billion). Ambient Lounge grew from US$50K to US$1M a year; Eurofunda went from 0 to US$1M a year in two years. The main channels were Meta Ads (average ROAS 600%), Google Ads (750%) and email marketing with Klaviyo (about 30% of sales).

It's not a linear story. It's the result of decisions, mistakes and adjustments over time.

Results of my own e-commerce businesses. Not every result was efficient. That's where understanding the structure becomes important.

How these results were built

2015: First e-commerce
Start of the first digital project.

2016 — First $100K
The first clear sign that the model worked.

2018 — $500K a year
→ growth on a structure that was still unstable

2019 — Second project
Launch of a second brand.

2020 — Two businesses running
Both projects working at the same time.

2021 — $2M a year across two brands
→ growth started to strain operations and decisions

2025 — More than $8M cumulative

Ambient Lounge

  • $5,000,000 USD in 10 years
  • Average ROAS: 600%+
  • Premium products: 5–10x the market price
  • Strategy: Facebook + Google
  • Email automation as a retention system
  • From $50K at the start to $1M a year

Real Shopify Analytics dashboard – Ambient Lounge
CLP 3.8B+ in cumulative sales (2015–2024)

Eurofunda

  • $3,000,000 USD in 5 years
  • Average ROAS: 700%+
  • From 0 to $1M a year in 2 years
  • Model replicated in a second brand
  • Premium products: 5–10x the market price

Real Shopify Analytics dashboard – Eurofunda
CLP 2.7B+ in cumulative sales (2019–2024)

Note: the dashboards show sales in CLP (Chilean pesos).
Approximate conversion: CLP 750–850 per USD.
CLP 3.8B ≈ $5M USD (Ambient Lounge)
CLP 2.7B ≈ $3M USD (Eurofunda)
Total: ~$8M USD

Other models (apps and subscriptions)

I'm also a partner in app projects.

In one of them we scaled from 0 to more than $100k USD MRR, mainly with Google Ads.

But the growth didn't come from advertising. It came from understanding the product economics, retention and which part of the system really generated revenue.

This let me see growth from another angle:
not just sales, but systems that generate revenue continuously.

Growth channels

Here are the results for each channel.

Resultados de Meta Ads (Facebook e Instagram) en e-commerce propio: ROAS promedio 600%

Facebook / Instagram

Average ROAS: 600%
The main acquisition channel for years.
Even after iOS 14.5 we stayed profitable by working on creatives and campaign structure.

Resultados de Google Ads en e-commerce propio: ROAS promedio 750%

Google Ads

Average ROAS: 750%
Google captured high-intent demand and became one of the most efficient channels in the system.

Resultados de Pinterest Ads en e-commerce propio en Chile

Pinterest Ads

ROAS: 800%+
An experimental channel in Chile (since 2022). Works exceptionally well for visual and lifestyle products. Low volume but very high efficiency.

Email marketing con Klaviyo: cerca de 30% de las ventas del e-commerce

Email marketing

About 30% of total revenue.
Klaviyo let us recover carts, drive repeat purchases and increase customer value over time.

Why do these numbers matter?

They are NOT:
❌ Projections
❌ Client case studies
❌ Agency revenue

They are:
✅ sales of my own products
✅ real Shopify dashboards
✅ my own money invested in advertising
✅ more than 10 years of trial and error

These results come from building real businesses, investing my own money and learning for more than a decade.

Today I use that experience to understand how e-commerce businesses grow and which structures really allow them to scale.

→ 1:1 Consultation (60 min)