The 4-Component System That Generated $8M USD in 10 Years

It's not magic. It's not luck. It's a proven and replicable process that I built step by step with my own money, and now you can apply it to your e-commerce business.

  • SHOPIFY →

    Your Base

  • GOAL →

    Discovery

  • GOOGLE →

    Demand

  • KLAVIYO ↻

    Automation

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Why This System Works

Most e-commerce businesses fail because they try to do everything at once or use the wrong tools. After investing over $1 million of my own money and generating $8 million in sales, I discovered that you only need four components working in sync.

  • Tested with real money

    No textbook theory. Every component was tested with my $1M+ invested in 2 real businesses.

  • System, not tactics

    It doesn't depend on a temporary "hack". These are tools that will still work in 5 years.

  • Scalable and replicable

    I used it to build Ambient Lounge ($5M) and Eurofunda ($3M). Same system, different products.

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The 4 Components (THE CORE)

Each component fulfills a specific role. They are all necessary. Here's how they work together:

SHOPIFY - Your Operational Base

What it is: Your professional online store. Not Wix. Not WordPress with WooCommerce. Not Shopify.

Why it works:

  • Designed specifically for e-commerce (not blogs converted into stores)
  • Native integrations with all marketing tools
  • Optimized checkout (fewer abandoned carts)
  • Mobile-first (80%+ of traffic comes from mobile devices)

Clue:

  • The theme you choose matters less than your collection structure.
  • The product page is where the purchase decision happens – more critical than the homepage
  • The right apps (upsells, bundles) can increase your average order value by 30%+

FACEBOOK ADVANTAGE+ - Generates Discovery

What it is: Automated Meta campaigns that show your products to people who don't know they need you... yet.

Why it works:

  • Massive reach (all of Latin America from one account)
  • Product discovery (not everyone searches on Google)
  • Visual storytelling (images and video)

Clue:

  • Advantage+ Shopping is different from manual campaigns (and 80% of "experts" don't understand this)
  • 90% of success lies in the creative, not the targeting.
  • The pixel needs 50+ conversions to optimize properly

GOOGLE PERFORMANCE MAX - Capture Demand

What it is: Automated Google campaigns that show your products to people who are ALREADY looking to buy.

Why it works:

  • High purchase intent (someone searching for "large beanbag sofa" = wants to buy now)
  • Google automatically decides where to show the ad (Search, Shopping, Display, YouTube)
  • Lower cost per acquisition than Facebook for specific products

Clue:

  • Poorly configured Asset Groups = 70% of wasted budget
  • The product feed is more important than the budget
  • The algorithm needs to be "trained" during the first 30 days.

KLAVIYO - Automate and Retain

What it is: Email marketing automation that converts visitors into repeat buyers without you lifting a finger.

Why it works:

  • Recover abandoned shopping carts (10-15% recovery rate)
  • Turn one-time buyers into repeat customers
  • Automatic welcome series for each subscriber
  • Advanced behavior-based segmentation

My experience:
"Klaviyo generated 30% ADDITIONAL revenue without increasing the ad budget. Once set up, it works 24/7. It's 'free' money that most people leave on the table."

Clue:

  • 70% of shopping carts are abandoned (recovering them = immediate $$)
  • A returning customer has 2-3x more lifetime value
  • Welcome, a well-made series converts 5-8% of subscribers

My winning flows:

  1. Welcome Series
  2. Abandoned Cart
  3. Browse Abandonment
  4. Post-Purchase

How They Work Together (The Complete System)

A simple, cyclical, self-sustaining system

🔍

GOOGLE

Performance MAX

Captura demanda

📱

FACEBOOK

Advantage+

Genera descubrimiento

🛍️

SHOPIFY

Tu tienda

Convierte en ventas

📧

KLAVIYO

Email automation

Recompra automática

El Ciclo:

1. Google y Facebook traen tráfico (nuevos clientes)

2. Shopify convierte en ventas (tu tienda optimizada)

3. Klaviyo recupera carritos y hace recompras (automático)

4. Los datos mejoran las campañas → El ciclo se repite

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